Job Openings » Marketing Analyst

Marketing Analyst

Marketing

Job Description

Shape the success of our games globally through a data driven approach in the global competitive space of the gaming industry. As a Marketing Analyst, you will work closely with the product and development teams in defining and operationalizing key business metrics for our games. Additionally, you will team up with Marketing Artists to come up with creative plans that will reach millions of users globally.

What you’ll be doing

  • Manage and optimize marketing campaigns and run initiatives end-to-end on all performance channels, lead User Acquisition activities of Veloxia’s products on all platforms
  • Establish and sustain relationships with 3rd parties such as Facebook, Google, Ad networks etc.
  • Continuously A/B test and deliver new approaches, propose and implement successful optimization strategies and solutions based on data
  • Identify key growth opportunities by crunching numbers and analyzing performance
  • Deeply understand our users, what makes them keep using our products, what drives churn
  • Collaborate with the creative team to provide insights and help produce new advertisement creatives
  • Design & implement different types of CRM activities (e.g. push notifications, in-game actions) through detailed user segmentation
  • Working on daily reporting and budget optimization to improve ROI’s over all channels
  • Preparing extensive reports on competitors' activities in order to extend the competitive intelligence of the company and the marketing team/division

Where you'll grow

  • Google Ads, Facebook Ads, Apple Search Ads, Display Network Advertising, Programmatic Advertising, Performance Marketing
  • Working with huge data sets and deduce actionable insights
  • Agile decision making
  • Building close relationships with global companies
  • Analytical thinking and data modeling
  • Advertising creatives and art

Job Requirement

  • Entrepreneurial mindset (self-motivated, tenacious, resourceful, no handbook necessary)
  • Strong analytical skills and inclination for problem-solving 
  • Attention to detail, extensive experience on using spreadsheets
  • Talent for synthesizing complex data into actionable insights and communicating ideas in a way others can easily understand
  • Excellent command in English, both written and oral
  • Passion for games, the developers who create them, and the players that love them
  • Strong international understanding and outlook